Research

If you don’t ask, you’ll never know

A&B ONE Research offers qualitative market research. Our researchers’ expertise derives from many years experience in leading positions in market research institutions, marketing and PR.

In our market research, we make use of a broad spectrum of qualitative and quantitative instruments. Moreover, we focus on the interplay between consumer and corporate communication: How can brands be recast beyond classical advertising? When do CSR strategies bring about customer loyalty? How can brands be successfully communicated internally and externally?

Among our areas of expertise are the food industry, IT and telecommunications, financial services and social marketing.

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